Dubai · Africa · Global Trade
Your Route into
African Markets
Contributing to Africa’s growth through high-quality production, B2B trade and partnerships.
Who We Are
Connecting Global Supply with African Markets
We are an Africa-focused B2B trading and market access company providing trusted global brands with an end-to-end route into African markets. Across Polymers, MRO and FMCG, we work with recognised names such as ADNOC, Borealis, Clover, ENOC, and Safripol, supporting their journey from global supply to in-market distribution, customers and end users.
Our role extends beyond conventional distribution. We coordinate sourcing, procurement, finance, logistics and in-market distribution, maintaining a closer connection between the producer, the local partner and the end user.
This proximity strengthens our understanding of demand, operating conditions and market priorities, allowing us to coordinate supply around commercial realities and support greater certainty, reliability and continuity.
Our Business Units
Products SUITED TO the Markets They Serve
Our three focused business units combine trusted global products with practical African market expertise. Each portfolio is shaped around quality, local demand and continuity of supply, helping distributors, businesses and end users operate with greater confidence.
Polymers
A quality-led portfolio of prime, wide-specification, off-grade and recycled polymer materials serving manufacturers, converters and distributors across a range of industrial applications.
Afrifocus supports this portfolio through relationships with trusted international producers, connecting reliable global supply with the requirements of Africa’s plastics and manufacturing industries.
MRO (Maintenance, Repair & Operations)
An extensive portfolio spanning lubricants, specialty abrasives, dense medium ferrosilicon and industrial chemicals, supporting maintenance, repair and operational continuity across industrial, automotive and marine applications.
Afrifocus combines trusted global supply with local market expertise, coordinated logistics and in-market distribution to support dependable access and continuity.
FMCG
A trusted portfolio of established consumer brands across key everyday categories, serving retail, wholesale and distribution channels across African markets.
Afrifocus supports these brands through local market knowledge, established distribution infrastructure and long-term commercial partnerships, helping maintain product availability, responsible brand representation and sustained market growth.
Our Business Units
Products Selected for the Markets They Serve
Our three focused business units combine trusted global products with practical African market expertise. Each portfolio is shaped around quality, local demand and continuity of supply, helping distributors, businesses and end users operate with greater confidence.
Polymers
A quality-led portfolio of prime, wide-specification, off-grade and recycled polymer materials for manufacturers, converters and distributors.
Through relationships with trusted international producers, Afrifocus connects reliable global supply with the requirements of Africa’s plastics and manufacturing industries.
MRO (Maintenance, Repair & Operations)
A focused portfolio led by automotive, industrial and marine lubricants, alongside specialty abrasives and selected chemicals.
Supported by local distribution and market knowledge, the business unit helps customers maintain equipment performance, operational reliability and continuity.
FMCG
Established consumer brands supported through local market knowledge, distribution infrastructure and long-term commercial partnerships.
Afrifocus connects global FMCG producers with in-market distribution, customers and end users, supporting product availability, responsible brand representation and sustained market growth.
Partners
Responsible Stewardship in Every Market
We understand that entering or growing within an African market requires more than access to distribution. It requires a partner capable of protecting the integrity of the brand, maintaining product standards and developing relationships with care.
Afrifocus acts as a long-term steward for the producers and brands it represents, combining local market intelligence with disciplined supply coordination and direct engagement across the distribution network.
Afrifocus’ product portfolio is supported by relationships with recognised international manufacturers across Polymers, MRO and FMCG such as ADNOC, Borealis, Clover, ENOC, and Safripol, among others.
How We Work
We support the full B2B trade journey, from understanding what a market needs to making sure it gets there.
01
Understand the Requirement
We assess the product, application, volume, market conditions and commercial priorities.
02
Identify the Right Supply
We draw on international producer relationships and sourcing capabilities to identify suitable products and supply options.
03
Coordinate Delivery
We support procurement, documentation, logistics, storage and distribution according to the market and transaction.
04
Remain Connected
We work alongside local teams, distributors and customers to understand performance, changing demand and future opportunities.
Testmimonials
Trusted Partnerships.
Proven in Practice.
Hear from the businesses and partners who work with Afrifocus to connect global supply with African markets, build reliable distribution networks and create lasting commercial opportunities.